Demo Reviews: Cemex

While construction isn’t always the most interesting topic, products such as the ReadyAquawall from Cemex have very real benefits that they can offer if people are interested enough to learn about them. I chose to feature this video from 2016 for three key reasons: The simplicity The demonstration The clear benefits Simplicity While the video … Read more

Let’s put an end to the boring presentation.

If you’re a human with a job, there’s no getting around presentations; giving them, getting them, or having to sit through them. If the presentation is boring or contains nothing of value, it’s not the decks fault – it’s the presenter!  When you’re in front of an audience, you have an opportunity to communicate something … Read more

Demo Reviews: Zazzle

Highlight your solution This demo is a great example of a service demonstration, and does a lot of things really well. While there is a specific use case for this brand’s service (screen-printing customizable T-shirts), they seem to have done their research identifying what their customers care about and communicating their effectiveness and authority on … Read more

5 Effective uses of video for your business

Whether you’re a startup or an established business, you’re probably looking to connect with your customers. If you can’t communicate 1:1, then there is no better means of communication than a well produced video. It’s not enough to throw together a video – to be effective, you need meaningful content presented in an engaging way. … Read more